ONLINE MBA- MARKETING AND MANAGEMENT

MBA Marketing Management is one among the oldest MBA courses and one of the most popular disciplines among students. This 2 year long course is split into four semesters. The main subjects of MBA Marketing Management includes consumer behavior, advertising management, business marketing, digital marketing, service marketing, etc.

Candidates must have completed graduation in any stream with a minimum of fifty aggregate marks to be eligible for MBA Marketing Management. Some prestigious institutions demand an undergraduate course for a minimum of 4 years duration or a specific minimum work experience of the candidates.

The admission to MBA Marketing Management course is granted on the idea of entrance exam scores. Most colleges also call the shortlisted candidates for a Written Test and private Interview after entrance exams.

The average annual fees for MBA in Marketing Management ranges INR 3,00,000 – 10,00,000 once a year depending on the university or the college you select.

The average annual salary for MBA Marketing Management candidates is between INR 5,00,000 to INR 20,00,000, counting on the skills of the candidates. 

Some universities like Christ University- Bangalore, Doon Business School- Dehradun, IIT- Kanpur offer dual degrees like MBA with MS Business, BBA and MBA integrated, B.Tech and MBA courses.

MBA Marketing Management: Course Highlights

What is MBA Marketing Management?

MBA Marketing Management may be a postgraduate course which is for the duration of 2 years.

Marketing is that the heart of any organization and its trend has changed and augmented with the technological evolution

MBA Marketing Management mainly focuses on the domain of marketing, sales, executive and leadership skills, product management, etc.

The MBA Marketing Management subjects included Managerial Economics, Financial Management, Consumer Behavior, Advertising Management, E-commerce, International Business, Total Quality Management, etc.

Apart from the above mentioned subjects, Communication Skill, Analytical Skill, Integrating Skills and Leadership Skills are the talents taught in MBA Marketing Management course.

Students even have to undergo projects and internships during the period of study for effective completion of the course.

After completing an MBA Marketing Management, one is in a position to identify the market choice through analysis of demand, competition, Economics, etc.

Why MBA Marketing Management?

The candidates with MBA Marketing Management get jobs in MNCs, Media Houses, Event Management Firms, IT Firms, Advertising Agencies, Public Sector Organizations, etc.

These candidates are offered job roles like Sales Manager, PR Director, analyst , Brand Manager, etc.

One can find immense placement opportunities with world class companies like Google, Microsoft, Deloitte, etc.

One also can avail opportunities in the Fast Moving Consumer Goods sector with excellent salary, incentives and perks.

One also can make use of tools like market research, pricing, advertising and advertisement to ensure day-to-day success of the organization one would work in.

The highlight of the course is that it’s a number of presentations, projects and internships to be done which provides practical experience apart from theoretical knowledge that will really help in the workplace.

On the full , an MBA in Marketing is one course that provides all the needed skills to shine in one’s work place.

MBA Marketing Management: Admission Process

The admission process always depends on the university or college one chooses to pursue, but generally the admission process is broken down in three to four parts.

The admission procedure for MBA in Marketing Management is as follows: 

Step 1: After confirming the eligibility, submit the appliance and pay the fees either online or offline within the last date for submission.

Step 2: Marks scored within the relevant management entrance test like Common Aptitude Test (CAT), Graduate Management Admission Test (GMAT), and Graduate Record Examinations (GRE) are going to be taken into account for the

Selection Process.

Step 3: After the doorway exam results, cutoffs are going to be declared by the colleges on their official websites. The cut-off required for selection varies consistent with the universities and the category you belong to.

Step 4: Students who have successfully achieved the specified entrance exam cut-off will be called for a Personal Interview. Some institutes may conduct a gaggle discussion or even a Written Analysis Test before conducting a personal interview.

Step 5: Overall ratings would tend and the candidate will be either selected or rejected with the cumulative scores.

MBA Marketing Management: Eligibility

Though the eligibility criteria varies from college to school, the minimum eligibility criteria set by most of the universities for MBA Marketing Management is discussed below. 

Candidates meaning to seek admission in MBA Marketing Management must have completed graduation in any stream with a minimum of 50% aggregate marks.

Some prestigious institutions demand an undergraduate course for a minimum of 4 years duration or maybe a master's degree in science or commerce stream.

They must also appear in relevant management entrance examinations like CAT(Common Aptitude Test), GMAT (Graduate Management Admission Test), GRE(Graduate Record Examinations), CMAT (Combined Management Admission Test) or similar examinations.

Executive MBA (EMBA) which is essential for professionals would require a work experience which may range between 3 to 5 years depending upon the universities or institution you prefer to join.

MBA Marketing Management: Entrance Exams

Most prestigious institutions admit students on the idea of entrance exams. Here are some commonest and most popular entrance exams in order to get admission in MBA Marketing Management for Indian Universities and Institutions: 

CAT – Common Aptitude Test is conducted by the IIM Council for admission to PGPM courses altogether the IIM’s of India. The CBT exam which takes place in additional than 350 centers across the nation.

GMAT – Graduate Management Admission Test is a web test conducted by GMAC for admission to MBA courses all around the world. It’s score is valid in many nations 9f the planet including India.

CMAT – Combined Management Admission Test is conducted by NTA. It’s mainly followed by the AICTE approved colleges including IIT, NIT, etc. for admission to management courses.

MAT – Management Aptitude Test is conducted by AIMA for admission to varied management colleges in India.

XAT – Xavier Aptitude Test is conducted by XLRI Jamshedpur for admission to its own MBA courses together with admission to all the other management colleges in its bracket.

How to Prepare for MBA Marketing Management Entrance Exams?

Most of the management entrance exams test candidates’ quantitative aptitude, written ability skills, verbal ability and logical reasoning skills. It’s advisable to be strong in all the above-mentioned fields in order to secure good scores in the entrance exams.

The most important points to be remembered while taking these exams or preparation tips are as follows: 

The students must prepare well for the Data Interpretation and Logical Reasoning Section of these exams. Most of the time this section proves to be the toughest.

Break down the preparation either into section-wise or topic-wise.

Take regular mock tests, a minimum of once in a week and have a personal tutor to help in your preparation.

Practice unraveling the mathematical questions within a stipulated time period. This may help you to manage time effectively.

For improving your writing and comprehension skills, read newspapers daily and check out to write something on a regular basis, eg: Diary.

How to Get Admission in Good MBA Marketing Management Colleges?

To get admission in top MBA Marketing Management colleges, you’ll have to score very high in Entrance Exams.

The overall marks required for SC or ST category is 50 percentile whereas it is more than 90 percentile for General category.

The cutoffs of most of the topmost colleges like IIMs, IITs, etc dwell the range of 95 to 98 percentile.

The candidates should have a track on important dates just like the last date to submit an application and the date of examination.

Fix a goal to realize a particular score in the exam you attend.

Keep updated with the exam center.

Never forget to take the admit card in case of computer-based examinations in a particular venue.

There are some restrictions like one shouldn’t carry a calculator or mobile phone. Please check the do’s and don’ts before attending the exam.

MBA Retail Management vs MBA Marketing Management

Both MBA Retail Management and MBA Marketing Management are postgraduate courses that are for the duration of two years. Both the courses are different specializations under management studies which have immense career opportunities post-graduation. Obviously one has got to pass CAT/MAT/XAT/GMAT in order to seek admission in the course.

MBA Marketing Management: Distance Education

As businesses are adopting a really professional and dedicated approach to marketing, MBA Marketing Management is one among the most preferred specialization across the globe.

The distance MBA Marketing Management course is a 2 year program which is divided into 4 semesters with the last two semesters focusing exclusively on aspects of marketing and sales

The subjects which are included in the curriculum of the course are:

• Sales Distribution and provide Chain Management
• Consumer Behavior
• Marketing Research
• International Marketing
• E-Marketing
• Advertising Management and advertisement

MBA Marketing Management: Jobs

In recent times, business firms and organizations have a singular approach to marketing. The foremost prominent and growing field after graduation in the stream of marketing would be Digital Marketing which requires knowledge on social media marketing, pay-per-click, google ads, program optimization, etc.

As Management and Marketing are the 2 pillars which holds the organization strong, a candidate with proficiency in both is certain to have enormous placement opportunities like:

• Marketing Manager
• Brand Manager
• Public Relations Director
• Sales Manager

MBA Marketing Management: Syllabus

The common subjects of study are mentioned below. There may be regular updates in the subjects as per the guidelines issued by UGC or the university it is deemed to. It is always better to refer to the official website of the particular college to have the exact syllabus of the course. See: MBA Syllabus

• Management Concepts
  
• Business Environment
• Managerial Economics
• Statistical Analysis and & Operations Research
• Financial and Cost Accounting
• Marketing Management
• Financial Management
• Retailing
• Entrepreneurship Development
• Service Marketing And CRM
• E-Commerce
• Product And Brand Management
• International Business